Let’s face it, 90% of all business is making sure the customer sees you. Whether your marketing plan involves advertising on banners, post card mailers, flyers or even business cards and door hangers, there are still a lot of ideas that help with branding your business. People need to see names, they need to see logos and they need to see them repeatedly in order for the branding to be effective. Every avenue that is available should be pursued and that includes being creative with stationery designs to push that branding.
There are lots of ways to include your business information on stationery. Not only can you use the obvious areas such as the upper left corners for logos, names, addresses and phone numbers, but along the bottom and the edges are great places for even more information as well. Putting website addresses and slogans along the edges will give you more “surface area” to work in information.
Another way to use business branding is through watermarking. Not only will people see the main logos and info you’ve put in dark print on the letters and notes but by watermarking all of the papers, including the envelopes, even the mailman can be exposed to the branding process. Branding through watermarks places a faint image on the center of the page, usually the logo, to “mark” the page as belonging to your company. Many times, the person reading the envelope or letter doesn’t consciously notice the watermark, but more often than not, the eye does catch it and processes it.
While muted colors can make for a great, soothing approach when it comes to logo design, there need s to be something on the page to catch the eye. Either having part of your logo in a bright color, or even having some of the edge text in a bright red or orange that stands out and catches the eye is going to be a big benefit when it comes to using stationery in correspondence.
Making sure you’re taking advantage of every aspect of branding is necessary for the maximum exposure of your business to the public. When it comes to stationery designs and business branding, you’ve got a natural way to get info in front of the customer. People want to have something in their hands to read instead of everything being emailed, so branding on correspondence is a smooth fit. Take advantage of things you’ll be doing anyway with paper correspondence and use that to push your business branding in every way possible.
PaperDirect has all kinds of stationery ideas and business branding tools available in one place. Check out what you can do with their ideas and products to push your business branding to new heights.
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