5 Reasons Why Using HD Footage in Advertising Just Makes Sense
Tuesday, May 25, 2010
Using HD footage in commercials and marketing campaigns allows you to leave a lasting impression on your customers. The fact that the footage is shot in high definition makes it sharper, clearer, and more powerful. HD gives it that extra bit of flair that will really get people thinking and talking about what they saw so that they can retain the message you are trying to convey to them. The next time they are trying to decide between your product and another, you want yours to be the one they remember.
As high definition televisions grow in popularity, using HD footage for advertising is the only way to go. HD television will soon be in most homes in America as the cost of those capable of broadcasting in high def are lowering. If you have ever watched a sporting event or movie in high definition, you realise how hard it is to enjoy regular TV after that. A poorly filmed presentation will always lend its quality to the product.
Whoever offers the most HD content stands to win the broadcast wars and it only makes sense that the advertising should be as crisp and sharp as the other programming. After people experience high def want all of their channels to be the same high quality. Cable and satellite providers are now offering channel packages in high definition only. You don't want to miss out on all those consumers because you didn't want to use a higher quality footage. Take advantage of an HD stock footage library and reduce the cost of production while simultaneously increasing the quality of your advertisement.
Another great reason to use HD video stock footage for advertising is that the details of objects are greatly enhanced. Colors are brighter, graphics are more exciting, allowing consumers to get a better look at the product. If they can see that the quality of the construction of your product is better than another product in a side by side comparison then it is a no brainer which one to buy. By using HD footage you can supplement your advertisement so that the entire thing is in high definition. You only have to shoot the most important part. The rest can be built from stock HD footage.
With the invention of HD DVRs (digital video recorder) consumers have the ability to record their favorite shows and just fast forward through the commercials. Your goal is to get them to watch your commercial. Using HD footage can help your product stand out so that people will stop and go, “What was that?”
Since people so often record TV shows and fast forward through commercials advertisers have launched product placement campaigns that feature their products directly inside the program. If the show is shot in HD then your advertising campaign should match. You now have access to your consumers without them even realizing. This has proved highly effective because consumers are able to see how your product could fit into and even better their daily lives. They can "see it in action."
Using HD footage to help you build your new flashy marketing campaign with high resolution graphics and eye popping scenery should be the obvious choice by now. Since the footage is readily available you don’t have to hire staff or purchase costly equipment to shoot custom footage. It greatly decreases the amount of time, effort, and cost that usually goes into making an advertisement. Because having your product be noticed is the name of the game, be sure to take advantage of all the wonderful things technology has to offer.
Thought Equity Motion is the world leader in providing access to high quality film, video and music content. Holding the largest collection of HD stock video footage available today, Thought Equity Motion is the premier resource for production professionals requiring immediate access, information and support pertaining to research, license and clearance of the world's finest film and HD content for editorial and creative productions.
